Company Research Information
Finding information about a company before employment and the interview is crucial in the job search process. First, one must make a list of potential companies desired for employment. Next, research is required to ensure that the skills of the applicant match those that the company requires. Researching a company can provide information such as:
- Salary information
- Educational and/or experience requirements
- Company History, Mission Statement, and Goals
- Size of company, future outlook, awards or certifications,
- Human Resource information for networking and contact information
Resources that can help in this process:
What Color Is Your Parachute is a book that details the career/company research process. It describes in detail the process of how to search for information regarding a company in the job search process. It gives resources and information about Internet searching and search engines. It describes:1. Best search engines and links to this resources
2. Meta-search tools
3. The UnderWeb and deep searching
4. Beyond the web
5. Directories
6. How to evaluate the data- Authority: Who put the information here?
Who wrote it? Why?
Accuracy - How much is verifiable? What were the writer's sources? Objectivity - Why is the material here? Who supports the site? How does the information relate to any site advertising?
Currency - How old is the information?
What does the site look like? Professional? How is the data presented? Free of typos and spelling errors?
This guide can help the reader to find pertinent information about the company they wish to work for. It describes the importance of conducting company research and provides instructions on how to find this information efficiently. This book is updated yearly and has sold over ten million copies worldwide.
Source: Bolles, R. (2012). What color is your parachute?, 2012 (40th anniversary ed., rev. ed.). Berkeley, CA: Ten Speed Press.
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